Twenty-five years inside the industry we now consult on.
From Hotel Operations to Hotel Strategy.
BAIO Hotel Consulting was founded out of a single conviction: that the most useful advice an owner can get about a hotel comes from someone who has actually run one.
Over twenty-five years in hospitality, our founder has opened hotels from the ground up, taken over existing properties on behalf of owners and brands, led full rebrandings, recruited and trained teams across every department, and written the SOPs that keep daily operations running quietly and consistently.
That depth of operational experience is the lens through which every BAIO engagement is delivered — whether it's a feasibility study, a pre-opening, a takeover or an operational reset.
Every successful hotel is built on experience. For over 25 years, we've helped make it happen.
Ground-up openings
Led full pre-opening cycles — from technical services and FF&E to recruitment and the first 100 days of operations.
Hotel takeovers
Managed operator transitions and ownership handovers, protecting continuity, team morale and asset value through change.
Brand transitions
Repositioned independent and branded properties — installing new standards, training programs and commercial strategies.
SOP and training systems
Built operational backbones from scratch and refined them inside established hotels, in Bahasa Indonesia and English.
Daily operational leadership
Years on the floor as a department head and as a general manager — the discipline that informs every recommendation.
Indonesia-specific expertise
Deep familiarity with the regulatory, cultural and labour realities of operating hotels across the Indonesian archipelago.
A portfolio across Indonesia.
A selection of properties and F&B concepts we have opened, operated, and repositioned — shown by location and project type only.
Managed portfolio
Boutique hotel · 18 rooms · restaurant, pool, meeting room.
Heritage boutique hotel (1884) · 14 rooms · restaurant, garden.
Heritage building (1912) · 6 boutique rooms · restaurant 120 seats.
Oceanfront resort · 14 villas · infinity pool, spa.
3-star hotel · 76 rooms · restaurant, ballroom, meeting rooms.
Beachfront golf resort · 224 rooms · 18-hole golf course, spa.
Boutique pool villas · 16 villas · restaurant, yoga area.
Beachfront hotel · 176 rooms · restaurant, gym, spa, pool.
Beachfront hotel · 200 rooms · restaurant · gym · spa · kids club · pool.
Additional properties not listed here — full portfolio available on request.
F&B concepts
Café · 96 seats · private room, parking.
Cafe · 119 seats · private room, parking.
Coffee shop · 85 seats · private room, parking.
Bistro · 60 seats · private room.
Consulting client (advisory)
3 engagements — Bali, Jakarta, Yogyakarta
2 engagements — Bukittinggi, Malang
2 engagements — Bekasi, Tangerang
2 engagements — Jakarta, Bogor
We will tell you the truth about your project — even when it costs us the engagement. That is what twenty-five years inside this industry has taught us is worth the most.
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