
Professional hotel consulting built on 25 years of proven operational excellence.
Independent feasibility, development and operational consulting for owners and developers building, taking over or rebranding hotels across Indonesia.
We don't sell you a hotel. We help you decide whether to build one — and then build it well.
BAIO Hotel Consulting was founded by a hotelier with twenty-five years inside the industry — opening properties from bare ground, taking over existing hotels, rebranding, training teams and writing the standards that keep hotels running every day.
We bring that operator's mindset to every feasibility study, development plan and opening we touch.
From the first idea to a fully running hotel.
Four practices, one continuous thread: the operational reality of running a hotel in Indonesia day after day.

Feasibility Studies
Site, market and financial analysis that tells you, honestly, whether your hotel will work — and what it will take to make it succeed.

Pre-Opening & Development
From a piece of land to a fully staffed opening — concept, brand positioning, technical advice, recruitment and the critical first 100 days.

Hotel Takeover & Rebranding
Repositioning tired or under-performing properties through brand transitions, operational resets and a clear path back to profitability.

Operations, SOPs & Training
Building the systems, manuals and people behind the scenes — so daily operations run quietly, consistently and to international standards.

Owner Profit Engine
An owner-side advisor controlling revenue, costs, profit and management performance — six months of independent reporting, audits and quick wins.

E-Books & Knowledge Development
Twelve practical books for hotel owners, developers and managers — feasibility, pre-opening, pricing, F&B, SOPs and profitability. Two free guides, ten in the masterclass series.
"I have spent a quarter of a century opening hotels, taking them over, rebranding them and training the people who run them. Every recommendation we make is grounded in what actually works on the floor — not what looks good on a slide."
Thinking about a hotel project in Indonesia?
Send us your concept, your site, or simply a question. We'll respond personally within two business days.
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