How we run every engagement, stage by stage.
Four distinct services, four clear processes. Pick the track that fits where your project is today.
Feasibility Studies
From a first conversation to an investor-ready feasibility report — usually in six to eight weeks.
Discovery
We start with a structured conversation about your site, your ambition and your constraints. No charge, no obligation — just clarity on whether we're the right partner for the project.
- Project briefing call
- Site and ownership context
- Scope and engagement letter
Market Intelligence
On-the-ground research across the destination: supply, pipeline, demand drivers, segmentation, ADR and occupancy benchmarks. We talk to operators, agents and local stakeholders — not just databases.
- Site visit and area analysis
- Competitor set audit
- Demand-driver mapping
Concept & Modelling
We translate intelligence into a positioning recommendation and a fully built financial model: capex, ramp-up, 10-year P&L, sensitivities and ROI under multiple scenarios.
- Concept and product brief
- Capex and FF&E framework
- 10-year P&L and ROI
Recommendation
A written, investor-ready feasibility report and a working session with you and your stakeholders. We tell you what we'd do — and just as importantly, what we wouldn't.
- Full feasibility report
- Stakeholder presentation
- Brand vs. independent guidance
Beyond Feasibility
If you decide to proceed, we can stay on as your operator-side partner — through development, pre-opening and the first 100 days of operations.
- Pre-opening planning
- Operator selection support
- Ongoing advisory retainer
Most full feasibility studies are delivered in 6 to 8 weeks from kick-off.
Faster turnarounds for early-stage opportunity assessments. Longer engagements for multi-site or mixed-use projects.
Pre-Opening & Development
A 12 to 18 month critical path from approved concept to a hotel that opens on time, on budget and ready to trade.
Concept Lock & Brand Brief
We translate the feasibility recommendation into an operational concept: room mix, F&B venues, guest journey, brand voice and the technical brief that design and construction teams will build to.
- Operational concept document
- Brand positioning and naming brief
- Design and FF&E brief for consultants
Technical Services
We sit on the owner's side of the table with architects, interior designers and MEP consultants — reviewing drawings, back-of-house flow and operational efficiency before anything is built.
- Drawing reviews at each stage
- BOH and circulation audits
- Operational standards integration
Procurement & Systems
FF&E and OS&E specification, sourcing and procurement — alongside the technology stack: PMS, POS, channel manager, RMS and guest-facing systems.
- FF&E and OS&E procurement
- Technology stack selection
- Vendor negotiations and contracts
Recruitment & Training
We build the org chart, recruit the leadership team, then the line staff — and run the pre-opening training programme in Bahasa Indonesia and English.
- Org chart and salary scales
- Recruitment of HODs and line staff
- Pre-opening training programme
Soft Opening & First 100 Days
We are physically on property through soft opening and the first 100 days of trading — fixing what doesn't work, embedding standards and handing over a hotel that runs itself.
- On-property soft opening support
- Daily operational reviews
- Handover to permanent leadership
Typical pre-opening engagements run 12 to 18 months, depending on size and complexity.
We mobilise earlier for ground-up resorts and later for conversions or smaller boutique projects.
Hotel Takeover & Rebranding
A 90 to 180 day transition that resets brand, operations and commercial trajectory without closing the doors.
Diagnostic Audit
We spend time on property — checking in as a guest, walking back-of-house, reading the P&L line by line and interviewing the team. Within three weeks you have an honest picture of what's working and what isn't.
- Guest experience audit
- Operational and financial diagnostic
- Team and culture assessment
Repositioning Strategy
We define the new brand position, target segments, pricing architecture and the operational changes required to support it — costed and sequenced.
- New brand positioning and visual direction
- Segmentation and pricing strategy
- Costed transition roadmap
Operational Reset
SOP rewrite, payroll and cost-base review, supplier renegotiation, team restructure and retraining — done with the team, not to them.
- SOP and service standards rewrite
- Cost base and supplier review
- Team restructure and retraining
Commercial Relaunch
New website, new distribution mix, new rate strategy and a coordinated launch across direct, OTA, travel trade and PR channels.
- Website and direct booking relaunch
- Distribution and rate strategy
- PR and travel trade activation
Handover & Monitoring
We hand the running of the hotel back to the on-property team with a clear scorecard — and stay on as a monthly advisor for as long as you need us.
- Performance scorecard and reporting
- Leadership handover
- Optional ongoing retainer
Most takeover and rebranding transitions run 90 to 180 days from mandate to relaunch.
We can compress for distressed assets and extend for properties undergoing parallel renovation.
Operations, SOPs & Training
An eight to twelve week engagement to build the systems, manuals and people behind consistently excellent service.
Operational Audit
We shadow each department, mystery-shop key touchpoints and benchmark against international standards. You receive a written gap analysis with prioritised recommendations.
- Department-by-department shadowing
- Mystery guest and call audits
- Gap analysis and priority matrix
SOP Development
We write — or rewrite — the standard operating procedures for every department, in Bahasa Indonesia and English, tailored to your property rather than copy-pasted from a generic manual.
- Department SOP manuals
- Service standards and brand voice
- Forms, checklists and logbooks
Training Rollout
Train-the-trainer sessions for heads of department, followed by floor-level training in mixed Bahasa Indonesia and English groups — practical, role-played, signed off.
- Train-the-trainer for HODs
- Line-level training and role play
- Sign-off and competency records
Embedding & Audit
We return for follow-up audits, refresh sessions and a quarterly review cycle — so standards don't drift the moment we leave.
- Post-implementation audits
- Refresh and corrective training
- Quarterly review framework
Most SOP and training engagements run 8 to 12 weeks per department cluster.
Multi-property rollouts and full-hotel programmes are sequenced over three to six months.
Owner Profit Engine
A six-month owner-representation engagement — diagnosing leaks, recovering revenue and tightening profit, with a formal evaluation at month three.
Diagnosis & Quick Wins
Full revenue, cost, OTA and pricing audit. We identify the biggest leaks and the fastest wins, then deliver a Hotel Business Diagnostic Report and a 30-day revenue recovery plan to ownership.
- Revenue and P&L deep dive
- OTA, pricing and competitor audit
- 30-Day Revenue Recovery Plan
Revenue Recovery
Pricing strategy implementation, OTA optimisation and a sales action plan with weekly pickup monitoring. Weekly owner reports culminate in a formal evaluation at the end of month three.
- Dynamic pricing rollout
- Weekly Owner Reports
- Month-3 performance evaluation
Profit Control
Cost control, productivity review, purchasing audit and payroll efficiency. A monthly profit dashboard and documented improvement plan are delivered directly to ownership.
- Cost and payroll efficiency review
- Monthly Profit Dashboard
- Profit improvement plan
Stabilisation & Handover
Final performance review, owner reporting system handover, and a recommended strategy for the next six months — including whether to extend or evolve the engagement.
- 6-Month Performance Review
- Owner reporting framework
- Next-step recommendation
Standard engagements run six months, with a formal evaluation at the end of month three.
Scope and cadence flex for multi-outlet properties, distressed P&Ls and owners who want a heavier on-site presence.
Not sure which track fits your project?
Tell us where you are today — a site, a tired property, a brand transition or a team that needs structure. We'll point you to the right starting point.
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